Select Page

Get conversion-focused copy for your latest project. 

Here’s how it works.

h

1. Fill out the project intake form

I’ll ask you all about your business and your project goals. 

Once you fill out the form, I’ll give you a call within the next business day. This saves us emailing back and forth.

3. Join me for discovery call

You’ll tell me about your specific goals for the project. We’ll chat about the number one problem you want your copy to solve for.  

By the end, we’ll both know if we are  good fit.

2. Jump on a quick call

You’ll tell me about your specific goals for the project. We’ll chat about the number one problem you want your copy to solve for.  

By the end of our chat, we’ll both know if we are  good fit.

4. Review the project proposal

I’ll take everything we discussed during the discovery call and turn it into a proposal. 

After we’ve both reviewed and signed the proposal, we’ll book our first project call. 

Now let’s talk about the conversion copywriting process. 

A typical project is split into three key phases: 

  1. Research and discovery
  2. Writing, editing and wire-framing
  3. Testing and iteration (optional)

 

Phase 1: Research and discovery

Research is what makes conversion copywriting work.

It’s the difference between words that sound good and words that sell good.

Doing the research gets you consistent, repeatable results. 

The type of research we’ll do depends on the project. It may include:

  • Interviewing your best customers 
  • Running customer surveys
  • Review mining
  • Competitive analysis
  • Audits

The research helps us create the copy hypothesis and uncover what your reader needs to see on the page to convert. 

j

Phase 2: Writing, editing and wireframing

Time to put together the copy. 

During this phase, we’ll use the copy hypothesis and customer research to assemble the copy. 

Phase 3: Testing and iteration (optional)

Going live is just the first step. 

That’s why during the first 30 days after we go live, I’ll keep an eye on performance and suggest ways to optimize the copy.